Our critical cause is to make true
lasting change that helps save the planet

No Planet B


Our critical cause is to make true

lasting change that helps save the planet


Containers Eliminated


Every 32-load eco-strips package eliminates 1 plastic jug from potentially ending up in landfills and oceans.

*and other single-use plastics
*As of February 20th, 2024

Donation Icon
Laundry Eco-Strips Donated


For every $25 of Tru Earth products purchased anywhere in the world, online or in-store, Tru Earth will donate laundry detergent for 1 person in need for an entire month. We believe clean clothes is a human right.
*As of February 20th, 2024

We are formally committed to donate the equivalent of 2% of revenues or more to charitable partners each year (including in kind product donations).

plastic free

Let's Battle Plastic Together

At its core, you’ll discover that Tru Earth, is actually a movement (#TruEarthMovement). The Tru Earth team joins more than 1 million equally committed people in more than 82 countries to combat the 645 billion plastic household product containers dumped in landfills and oceans globally each year. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is eliminated from a landfill or ocean. As we often say here at Tru Earth, many small hinges can swing this very very big door. Thanks for joining us in our current battle to eradicate plastic.

Your Purchase Helps People

Our donation program started as an initiative due to COVID-19 when household supplies were hard to find and aid organizations were struggling to ensure everyone had clean clothes. We saw this as a call for help and jumped into action. We have reached more than 800+ organizations including food banks who are stretched to their limits, maternity programs in the global south, local women's shelters & non-profits across Canada and the United States. We would not be able to have such an enormous impact without the help of our customers, the #TruChangeMakers. For every subscription purchase, 32 loads are donated to an organization in our communities in need across the globe..


Diversity, Equity, Inclusion & Belonging at Tru Earth

DEIB Statement

At Tru Earth, we strive to make the world a better place through our commitment to the planet’s well-being with our environmentally conscious products and our commitment to our employees and community. We are proud to be an organization that promotes equity and respects differences in our social identities such as race, ethnicity, gender, sexual orientation, language, nationality, health, abilities/disabilities, religion/spirituality, culture, age, and socioeconomic status. In order to make the lasting change we value at Tru Earth; we believe people are not separate from the environment and we must work to protect both simultaneously. We value creating a space to celebrate our differences, learn from one another, and honour our varying experiences. We consistently strive to learn with open minds, to reflect on our own positions within the current systems, and to create intentional change to build a more equitable world. Diversity, equity, inclusion and belonging are foundational elements for creating true, lasting change to help save the planet.

Land Acknowledgment

Tru Earth gratefully and respectfully operates on the stolen and ancestral lands of the S’ólh Téméxw (Stó:lō), Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh), q̓ic̓əy̓ (Katzie), qʼʷa:n̓ ƛʼən̓ (Kwantlen), qiqéyt (Qayqayt), šxʷməθkʷəy̓əmaɁɬ təməxʷ (Musqueam), Hul’qumi’num Treaty Group, Kwikwetlem, and the hən̓q̓əmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples commonly called Port Moody & Burnaby, BC, and on the lands of the Mississauga's of the Credit First Nation, the Haudenosaunee Confederacy, the Huron-Wendat, and the Wyandot peoples that is now commonly called Mississauga, Ontario.

As a far-reaching organization, our employees and customers come from many corners of the globe. With this in mind, we recognize all peoples worldwide whose ancestral and traditional lands have been stolen and occupied. We must all work together for the self-determination of Indigenous peoples at home and around the world. This is our belief, our hope and our plan.

Our Community

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#ChangeMaker Stories

"It is through contributions like yours that we are able to provide clean clothes for our students here at The Other Side Academy. With this donation from Tru Earth, we will be able to do 3,300 loads of laundry for our students. The Other Side Academy's mission is to save lives by changing behavior. We are a 2 1/2 year self-sustaining, residential vocational and life skills training program for men and women determined to break their cycle of long-term criminality, substance abuse, homelessness, and dysfunction. We accept students regardless of gender, sexual orientation, race, or ethnicity." -The Other Side Academy


#ChangeMaker Stories

Tru Earth has donated an incredible 3 million laundry strips to Daily Bread Food Bank since November 2020. We are so thankful that we can distribute this necessity to our 128 member agencies across Toronto.  

Hunger is not a food issue, it’s a poverty issue. After paying for housing, Toronto food bank clients have a median of $8.01 left per person per day to spend on all other needed items, including food and transportation. That is why we are so grateful to Tru Earth. By providing millions of strips to food bank clients, they are lightening the financial load for tens of thousands of individuals and families across the city. Thank you so much for your help in not only fighting landfill waste, but also fighting poverty!”



If you are interested in fundraising with Tru Earth, please follow the link below for more information.


Our 2023 Impact Report

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More Stories


Coalition of Non-Profits Join Forces to Donate 196,000 Laundry Eco-Strips (Retail Value of over $100,000)



Tru Earth's CEO Brad Liski named Retail Category Leader for Canada's 2022 Clean50 Awards


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