When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up, pour his 4-year-old
son, and 3-year-old daughter a glass of milk, and watch YouTube kids’ videos with them.
As most kids do, they LOVED watching shows about toys. In one popular toy show, it almost seemed the
family was promoting this waste. A kid would open a treasure chest made of plastic, wrapped in plastic,
with an egg carton of plastic sitting on top. Underneath the toy was more plastic, with 20 little parts
wrapped in plastic.
“This is insane!” Ryan thought.
Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’
He thought “There’s got to be something we can do! This plastic is just about convenience, but what if
there’s a way to make sustainable packaging convenient?”