FINALLY, A PLASTIC-FREE LAUNDRY DETERGENT, THAT'S AS SENSITIVE ON YOUR SKIN, AS IT IS TO THE ENVIRONMENT
IN A REVOLUTIONARY NEW STRIP FORM
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Free Shipping*

What Are Tru Earth Laundry Eco-Strips?

Tru Earth Eco-Strips are the smarter way to clean laundry.

Each laundry strip packs ultra-concentrated, hypoallergenic, cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).

The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier and kinder to our planet by reducing single-use plastics.


EASY

No measuring, No Mess. 1 strip = 1 load. Convenient pre-measured strip of detergent that you just toss in the wash.

EFFECTIVE

Uncompromising cleaning power in an ultra-concentrated eco-strip.

ECO-FRIENDLY

Reduce plastic waste with our plastic jug-free recyclable packaging.


  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
  • Manufactured in Canada
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Tru Earth Eco-Strips Make Laundry
As Simple as 1,2,3...

1: Remove Strip
2: Place Strip In Washer
3: Add Clothes

Better For The People. Less Plastic for the Planet.

Containres-Updated

Containers Eliminated

107,000,000*

 Every 32-load eco-strips package eliminates 1 plastic jug from potentially ending up in landfills and oceans.

*and other single-use plastics
As of December 1, 2022

Donation-Updated
Laundry Eco-Strips Donated

21,321,747

For every subscription, we donate 32-load eco-strips to front-line workers, food banks, and those in need.

As of January 11, 2023

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  • Paraben Free
  • Phthalate Free
  • Phosphate Free
  • Bleach & Dye Free
  • Vegan
  • Works in HE + Standard Machines
  • Zero Plastic Packaging
  • Hypoallergenic - Dermatologic tested
  • Cruelty Free