Named as a trendsetting and one of the most daring companies in Canada
VANCOUVER, BRITISH COLUMBIA (Friday September 24, 2021) – Tru Earth® is pleased to announce its placement in the 2021 Report on Business ranking list of Canada's Top Growing Companies for a second year in a row. This prestigious list showcases Canadian companies who demonstrate exceptional three-year revenue growth. Tru Earth earned its spot with three-year growth of 846%, placing 71/448 on the list.
While the pandemic has forced other less fortunate companies and corporations to slow down or even to close their doors, Tru Earth has grown at a rapid pace. In fact, in the highly successful organization’s short 2-and-a-half-year history, it has grown from just a few employees to well over 200 crew members – all while expanding its global distribution channels.
Says CEO & Co-Founder Brad Liski: “We are thrilled to once again make the list and be recognized as a disrupter in the multi-billion-dollar detergent industry. Our critical cause is to make true, lasting change that helps save the planet so this gets us one step closer. Everything we do is geared towards eradicating plastic from homes around the world and helping those in need by donating our product. For many businesses, the Key Performance Indicators are revenue and profits – how much money the company is making – but for Tru Earth, we have different KPIs that drive us to growth. The number one thing our organization focuses on is the number of jugs we have eliminated from landfills and oceans and the second is the number of laundry detergent loads we have donated to those in need. That’s it. As long as those numbers are strong and increasing, we know our cause is moving in the right direction.”
Every 32-load package of Tru Earth detergent sold eliminates one plastic jug and every new subscription triggers the donation of 32 loads to front-line workers, food banks and those in need. Since the start of the pandemic, 10 million laundry loads have been donated to families in need across the globe – a $5,300,000 retail value ($5.3 Million)! Purchases made by the #TruEarthMovement™ helped Tru Earth reach another huge milestone by eliminating 5 million plastic jugs from landfills and oceans! Those two numbers are predicted to triple in the next two years and quadruple in the next four. The current target is to eliminate 20 million jugs and donate 30 million loads.
ABOUT TRU EARTH:
Tru Earth® based in Vancouver, Canada is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans. At its core, you’ll discover that Tru Earth, is actually a movement (#TruEarthMovement™). The Tru Earth team joins more than a half a million equally committed people in 64+ countries to combat the 645 billion plastic household product containers dumped in landfills and oceans globally each year.
Our customers are #TruChangeMakers™, disrupting the multi-billion-dollar household product industry, reducing carbon emissions by up to 94% and caring for the health of the planet and their families.
Tru Earth’s suite of products and planned launches come with our pledge to provide #TruChangeMakers with laundry, bathroom and kitchen products they need to make a substantial impact on the health of our world. To do our part, we promise to match all first-time subscriptions by donating to families in need across the globe. Because at Tru Earth, we know many small hinges can swing very, very big doors.
For more information on joining the movement or to purchase our products, please visit https://www.tru.earth, connect with us on