The generosity of Tru Earth’s customers is providing families with eco-friendly laundry detergent during this unprecedented time.

Vancouver, BC (July 24th, 2020) – Tru Earth

The donation initiative began in March when Tru Earth started to match customer subscriptions with donations to charities. After surpassing our initial goal, Tru Earth challenged customers to help us donate 2-million eco-strip.

Today, Tru Earth is celebrating the generosity of you, our customers who spurred the donation of 2,021,984 loads of laundry detergent ($1,051,188.93 retail value) to families in need. As Tru Earth’s customers continue to purchase Tru Earth eco strips, the company needs help connecting with more organizations. If you know of a charity in need of eco-strips, Tru Earth asks that you share your suggestions by reaching out to and sharing the #TruEarthMovement.  Together, Tru Earth and you, our change makers can continue to make a difference in more lives.

“Our core value at Tru Earth is that consistent small action can lead to big change in the world. We see this not as a choice but as our commitment to help make the world a better place” said Brad Liski, Co-Founder of Tru Earth. “We are a Start Up Company, but we are inspired by our team, our customers and our local, national and international organizations that are addressing the greatest need and caring for the most vulnerable among us.”

Each purchase and social media post leads to big changes in the communities most impacted by COVID-19. As the World Health Organization (WHO) confirms that COVID-19 cases are rising, the #TruEarthMovement expands their goal to 3,000,000 donations. The more you buy, the more we give. Together we can be the change we want to see in the world.


McKenna Liski, Community Manager


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About Tru Earth:

Tru Earth, a Canadian Start Up Company based in Vancouver, British Columbia provides consumers with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with its bold leadership, innovation, and commitment to putting the health of our planet earth first. With the goal of reducing the environmental impact we have on our planet, one small change at a time, Tru Earth has founded the #TruEarthMovement which has three core values:

Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.

Empowerment. We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.

Integrity. We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.

For more information on joining the movement or to purchase our products, please visit, connect with us on


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