Tru Earth Reduction Report

8 Million

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Since April 2, 2019, the Tru Earth movement has eliminated 8,600,382 plastic jugs from entering the hands of consumers.

With an average of 19.2% of laundry detergent bottles being recycled* on average, together we've kept 8,600,382 empty detergent jugs out of landfills and oceans where they will take more than 1000 years to decompose.


American Plastics Council, Washington, D.C. Web site:

“Design for Recycling, A Plastic Bottle Recyclers Perspective,” Society of Plastics Industries, February 1992.

“Measurement Standards and Reporting Guidelines,” National Recycling Coalition, Alexandria, Va. Web site:

“Municipal Solid Waste In the United States: 2001 Facts and Figures,” U.S. EPA Office of Solid Waste, 2003. Web site:

“Scrap Specifications Circular 2003,” Institute of Scrap Recycling Industries, Washington, D.C. Web site:

*2001 EPA estimates.