Press

Jordan, ON (August 20, 2020) – Tru Earth Niagara’s most vulnerable will benefit from a donation of 150,000 Tru Earth laundry strips to The Village of Hope. Today’s donation of 150,000 zero waste strips, inspired by the growing need during...

Vancouver, B.C. (July 24, 2020) – Tru Earth's donation initiative began in March when Tru Earth started to match customer subscriptions with donations to charities. After surpassing our initial goal, Tru Earth challenged customers to help us donate 2-million eco-strip.

Kitchener, ON (July 17, 2020) – As the World Health Organization (WHO) confirms that COVID-19 cases are rising, the #TruEarthMovement hits a major milestone in the fight against food and cleaning product insecurity. The Food Bank of Waterloo Region received...

Oakville, ON (July 15, 2020) The world’s most vulnerable will benefit from a donation of 300,000 Tru Earth laundry strips to Health Partners International of Canada on Wednesday. The donation, inspired by the growing need during the COVID-19 crisis and valued at...

Philadelphia, PA (May 20, 2020) – Thousands of vulnerable Philadelphians will benefit from a donation of 300,000 Tru Earth laundry strips to the community’s Share Food program on Wednesday. The donation, inspired by the growing need during the COVID-19 crisis and...

Vancouver, B.C. (April 1, 2020) - Today, Vancouver BC laundry detergent strip startup Tru Earth announced that they have been matching customer purchases for donations since March 16,2020. To date Tru Earth has matched 230,000 loads ($150,000.00 in retail...

Vancouver, B.C. (October 30, 2019) Tru Earth launched their laundry detergent strips April 2nd, 2019 to rave reviews. In fact, it was so popular that thousands of people subscribed in the first month after launching.. Due to manufacturing challenges, Tru Earth had no...